Sunday, June 15, 2008

Doesn't this book look great?

Is it just me, or is it very strange to have a commercial for a book?

Today I saw a commercial selling James Patterson's "SAIL".
At first it was confusing because I thought "they can't be selling a book, that's too weird!" How can you represent a book through visuals and audio when it is an object filled with written words? Is it strange only to me?

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